4 Must-have Marketing Materials

Having a cohesive brand identity is only half the battle when it comes to marketing. Designing marketing materials that accurately showcase your brand identity and messaging are crucial to leaving a lasting impression. When done improperly, marketing collateral can work against your business by appearing cheap or incorrectly representing your brand. Be diligent in selecting a cohesive marketing and design strategy when curating these assets. (Already feeling a little lost? Check out our article on Branding Tips for Beginners here.)

What marketing materials does your team need? We’ve compiled a short list of important print collateral and digital assets your team should be utilizing. 

1. Email signature

Small but mighty, email signatures are one of the most subtle ways to market your business. An opportunity to put your brand, phone number, website and more in front of every person you email without feely pushy or invasive. We love the way Cohen Financial Group leaves a cohesive and professional mark on all of their emails:

2. Pocket folders

A popular resource if you meet with clients in-person often or frequently give presentations. Aside from functionality, custom branded pocket folders are a great way to market your business and simultaneously show your audience that you’re prepared. Show prospective clients that your brand is cohesive and intentional.  

3. Brochure / Lookbook

Sure to leave a lasting impression, a custom brochure or luxury look-book is a great way to display your services to potential clients. The goal of any marketing materials is to showcase your robust list of offerings and prove your ability to deliver high quality results to clients from beginning to end. What better way to do so than with a high-end look-book?

4. Branded Envelopes or Postcards

Those white letter envelopes from the office supply store will only get you so far. Let the recipient know you’ve got all of your t’s crossed and i’s dotted. Envelopes or custom postcards with your business name and logo show others you have taken your branding to the next level.  

Recap:

While digital advertising is the new norm, print collateral can still be a beneficial drive of lead generation and a great way to leave a lasting impression on your clients. We recommend using a trusted vendor for both graphic design and printing to keep costs down and maintain brand consistency for a high-quality end product that helps your brand stand out.