7 Tips to make your Shopify website sell more products

Growing a Shopify store from scratch can be tough. From choosing an impactful layout strategy, to properly marketing your inventory, to effectively implementing email sales funnels and targeting customer discounts – the challenges seem never-ending. That's exactly why we at Draft Creative have decided to share our market-proven strategies and Shopify cheat sheet to give you the tools to become an e-commerce expert. 

Shopify is an online store builder perfectly suited for small to medium-sized businesses – creating an opportunity to sell products to a global customer base, without even having a true physical storefront. When used effectively, Shopify provides business owners with a strong yet adaptable store builder that can boost sales conversions and provide valuable customer information, while reducing administrative tasks.

Shopify Strategy: why you need one. 

Whether it's the presentation of food at a fine dining restaurant or the latest Apple product, humans gravitate towards beautifully designed and intentionally created objects. The same principle applies to websites. If you're not providing your visitors with the best website design and strategically displaying your products, you're leaving money on the table.

Attractive, intuitive, and strategic web designs have always been an important part of a successful online sales and marketing strategy. This is due to the fact that beautiful design and an excellent color palette can raise the perceived value of your products. Draft Creative specializes in building custom Shopify websites that help you increase conversions and maximize ROI for your online store – there's a reason why we are ranked one of the top design agencies in Los Angeles. 

Your website is the heart of your digital marketing efforts, creating a strategically designed site is critical to jumpstarting your company's online growth. With over 1 million Shopify stores currently doing business around the world, it’s fundamental to your company's success that you stand out online. We've compiled the most important aspects of growing your online presence – by implementing these resources and suggestions listed below, you will give your company the opportunity for tangible, long-term growth. If you feel like you’ve hit a sales roadblock, or are looking to streamline and optimize your online strategy further, these market-proven Shopify tips are for you: 

1. Making your "Why" Stand out from the Crowd.

You understand why you sell your product, but do your customers? People want to support a company that shares their interests, values, and aspirations. Customers feel better about themselves when they support a business and buy a product that connects them to a larger cause, even if the product itself is simple. Solidifying your “why” demonstrates to your prospective customers that they are purchasing more than just the products displayed on your page, and they are connecting to a deeper mission. The common notion is to assume every “why” has to be as gravitas as ‘saving the planet’ – and while that is a noble goal, your customers can genuinely connect with an honest mission even if it’s simple. For example, ‘providing high-quality products to better our customers’ daily lives’ is a strong enough reason to create a deeper connection. Be true to who you are as a company and express your “why” honestly, your customers will connect with that.  

2. Choosing the Right Theme and Visuals for your Brand.

The theme is the foundation of your website and determines how it appears to your target audience. Given that the layout of your website accounts for 94 percent of a customer’s first impression, choosing the right theme is imperative for success. Shopify provides a plethora of templates for your website layout – we then take those templates and customize them specifically for your brand.

Since people can't see the product in person, they need to get as close to seeing it "in person" as possible through your visuals. To help showcase your products online, high-quality photos and videos that show every angle of your product will help your customers cross the threshold from consideration to adding your products to their cart.

3. Incorporate social proof into product reviews.

The power of social proof should not be underestimated – it is a term coined by Robert Cialdini in his book Influence in 1984. The term refers to the fact that if a lot of customers say your product is good, the prospective ones will be influenced to think it is good as well. Social proof in marketing can take the form of reviews, partnerships, media coverage, and more.

Using social proof to your advantage is one of the best things you can do to improve your conversion rate. Nearly 90% of customers read product reviews before making a purchase. As a result, online retailers work hard to obtain customer feedback after making a purchase. This helps you maintain the human touch in a digital environment!

4. Update product images with the new 360-degree product viewer

Product images and displays are important assets in your store that influence a customer's purchasing decision. According to MIT, it only takes our brain 13 milliseconds to process the information in an image. Reading 25 words, on the other hand, takes nearly 6 seconds. Images convey information faster than text, and a 360-degree product display will undoubtedly create a greater influence on your customers' perception of your products. Simple product images are likely to become obsolete in the near future as technology continues to advance, bridging the gap to mimic a real-world shopping experience in the digital space. 

5. Impressive CTA design (Call-to-Action)

When building a Shopify store, the first steps include applying the core theme, page navigation, product displays, and so on. The next challenge is persuading visitors to do something – the desired action, on the page. Call-to-action (CTA) items are the best solution, CTAs can take the form of text boxes, images, or buttons. 

With the right color and shape, a well-designed CTA can capture the attention of customers, prompting them to make decisions and interactions on your site. Placing your CTAs in high-visibility locations on your site will make customers more likely to click – remember to keep your CTAs clear and simple to understand. When strategizing with our clients, we prioritize actionable text that prompts customers to take action, such as "discover now" and "learn more." Short and urgent messages tend to eliminate distractions and allow customers to make decisions more quickly.

6. Utilize social media channels

Including your social media channels on your Shopify site is essential for success. Social media is a highly effective tool at giving your brand a voice and personality. It allows you to interact with your customer-base in a more informal and relatable way. Showcasing your social media channels on your Shopify site will encourage your customers to build a long-term relationship with your company, build brand loyalty, and showcase your brand’s personality. Looking for tips to improve your social media presence? We’ve got you covered. The Best Social Media Marketing.

7. Improve your on-page and off-page SEO.

Getting your Shopify store to rank on popular search engines is one of the most important strategies for growth. A heavily weighted metric used by search engines is load speed; the faster your site loads, the better it ranks. Reduce image sizes, uninstall unused Shopify apps, and use web-safe fonts to make yours faster.

The longer visitors stay on your site, the higher your site's ranking. Keep your content interesting so that visitors will want to return to your page. Relevant and compelling content, such as blog posts, videos, product reviews, and lead magnets, engage your audience and boost your SEO rankings. Find keywords that are relevant to your brand and are frequently searched for.

Creating and sustaining a successful online presence might be challenging — and comes with its own set of obstacles — but is by no means impossible. Draft Creative can help you navigate the difficult landscape of running an online business. Let us help you avoid the frequent mistakes made by your competitors and make you stand out online!