// Helpful Resources + strategy for you and your team.

The Draft Creative blog.

5 minute read Chris Eshnaur 5 minute read Chris Eshnaur

How to Choose A Brand Designer

Carefully vetting a brand designer before hiring them will save you money, time, and frustration. Make sure you’re asking the right questions and diligently choosing a team that aligns with your values and goals before jumping into the investment a new brand requires. 

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5 minute read Sarah C. 5 minute read Sarah C.

Tips for Using Stock Images

Stock images are a great option when sourcing content. They can be used in nearly every medium – from social media graphics, website content, and more. They are often easy to find. However, beware! It’s important to do your due diligence in making sure the images are being used appropriately (check licensing) and in a way that supports your overall brand message.

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5 minute read Chris Eshnaur 5 minute read Chris Eshnaur

Brand Design Terms to Know

Having a cohesive brand is only half the battle when it comes to marketing. Creating marketing materials that accurately showcase your brand and messaging are crucial to leaving a lasting impression. If done improperly, some marketing materials can even work against your business by appearing cheap or incorrectly representing your brand and logo.

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5 minute read Sarah C. 5 minute read Sarah C.

How to Choose Brand Colors

Having a cohesive brand is only half the battle when it comes to marketing. Creating marketing materials that accurately showcase your brand and messaging are crucial to leaving a lasting impression. If done improperly, some marketing materials can even work against your business by appearing cheap or incorrectly representing your brand and logo.

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5 minute read Chris Eshnaur 5 minute read Chris Eshnaur

4 Must-have Marketing Materials

Having a cohesive brand is only half the battle when it comes to marketing. Creating marketing materials that accurately showcase your brand and messaging are crucial to leaving a lasting impression. If done improperly, some marketing materials can even work against your business by appearing cheap or incorrectly representing your brand and logo.

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5 minute read Chris Eshnaur 5 minute read Chris Eshnaur

“Should I Rebrand my Company?”

Having a cohesive brand is only half the battle when it comes to marketing. Creating marketing materials that accurately showcase your brand and messaging are crucial to leaving a lasting impression. If done improperly, some marketing materials can even work against your business by appearing cheap or incorrectly representing your brand and logo.

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5 minute read Sarah C. 5 minute read Sarah C.

Branding Tips for Beginners

As if marketing your business to stand out in an oversaturated market wasn’t difficult enough, let’s throw COVID-19 into the mix. Chances are you’re a Marketing Director or business owner looking to fill a new void. If in the last 6 months (or ever) you’ve thought to yourself “We need better marketing” or realize you need help growing your business, then congrats – you’re in the right place.

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